Our Story

Back in the 90’s, when the idea of entrepreneurship was yet to find its glory, our founder Sunanda Biswas, who has a Phd Degree in Psychology left her well paid lectureship job and started a small business of her own with an investment of Rs. 5000. 

Sunanda did not have a fashion degree but she always wanted to do something for the society and specially women. With limited artists and a local tailor in Darbhanga, Bihar she first made a few madhubani cotton suit sets and they got sold out through word of mouth in a blink! Her friends and relatives who bought the suit sets loved the contemporary designs! Soon, she introduced various handpainted products and she was one of the first people to get Madhubani done on the sarees, suits, magazine holders, bags and many more items other than canvas and clothes.

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Later in 1995, she also started a training institute with the name of Geetanjali Boutique & Training Institute, where young girls and women from Bihar were trained by one of our senior artists ‘Nani Maa’ for a minimal fee. The boutique also got Bihar Government affiliation and hundreds of young girls and women enrolled for learning the art of Madhubani. After training and completing one year, they had to undergo oral and written examinations, post which they would join the boutique on a contractual basis.